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mTouche signs partnership to develop digital media platform

mTouche signs partnership to develop digital media platform

KUALA LUMPUR (July 19): mTouche Technology Bhd has teamed up with a software firm to jointly develop and market a digital media and infotainment platform for IT and mobile channels.

The mobile services and digital media company said it has signed a master collaboration partnership with Advanced Platform Sdn Bhd to develop a range of Software-as-a-Service and Platform-as-a-Service offerings.

The entertainment-related mobile platform is targeted at mTouche’s existing customers in Southeast Asian and Hong Kong markets, and is expected to reach critical mass of more than 10 million users within five years.

“The alliance between the companies is expected to deliver a continuous stream of services offerings over the next 18 months, with the first wave of offerings slated for a phased release during the fourth quarter of 2017,” mTouche said in a statement Under the agreement, both companies are expected to make mutual commitments and investments in technology, product development and marketing for the platform.

“mTouche will invest additional resources and funding to help accelerate time-to-market for the platform, with specific cloud-based solution and services for the media and entertainment industry,” it said. “As part of the commercial cooperation, Advanced Platform brings to the partnership extensive experience and will offer mTouche the proven CompuRex Dash advance technology, secured database solution, Artificial Intelligence data analytic tools and other CompuRex Dash series of solutions,” it added.

Tang Boon Koon, executive director of mTouche, said the current core business, which offers mobile value added services, will rapidly be replaced by the adoption of smartphones.

“Therefore, it is the right timing for mTouche to introduce a new innovative platform,” he said in the statement.

mTouche said the collaboration on the innovative Digital Media and Infotainment Platform is expected to contribute positively to its earnings for the financial year ending June 30, 2018 onwards.

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