mTouche Eyes US$2.69b Digital Media Advertising in SEA and HK Market
Mobile value-added services and digital media marketing company, mTouche Technology Bhd (“mTouche”) and Advanced Platform Sdn Bhd (“APSB”), a software and platform development company have signed a comprehensive master collaboration partnership agreement to jointly develop and market a range of Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) offerings.
These offerings will be powered by CompuRex Dash, a series of tightly integrated and efficient end-to-end solution that design for B2B (Business-to-Business), B2C (Business-to-Consumer), B2G (Business-to-Government), content providers and mobile users throughout the Southeast Asia plus Hong Kong market.
The foundation of the alliance is a comprehensive, multi-year strategic agreement in which both companies will make significant mutual commitments and investments in technology, product development and go-to-market efforts for a proprietary and innovative Digital Media and Infotainment Platform to the IT and mobile channel. The alliance between the companies is expected to deliver a continuous stream of services offerings over the next 18 months, with the first wave of offerings slated for a phased release during the fourth quarter of 2017.
According to a recent research done by eMarketer, in collaboration with IAB Singapore, which released its first-ever digital media advertising spending forecast that predicts double-digit overall growth in digital media spending in 2017 with a market value of US$2.69 billion covering Malaysia, Thailand, Indonesia, Vietnam, Philippine, Singapore plus Hong Kong.
The studies includes advertising that appears on deskstop and laptops computers as well as mobile phones, tablets and other internet-connected devices, and includes all various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising (Source: eMarketer, Jan 2017).
Given the total population of an estimate 647 million people across the Southeast Asian market, the companies expect the innovative platform to reach the quality critical mass of more than 10 million user base within Five (5) years with the access to the market that mTouche presently serves as the gateway to the region which allow the platform to tap wider markets with a potential of US$2.69 billion in today’s market value.